Fund Selection
Fund Selection & Suitability Policy
Sanriya Finvest Pvt. Ltd.
ARN-193359 | AMFI Registered Mutual Fund & Specialised Investment Fund (SIF) Distributor
1. Objective
The objective of this policy is to ensure investor-first, consistent and auditable scheme selection, in line with the SEBI Master Circular for Mutual Funds and the AMFI Code of Conduct and Due Diligence framework. Sanriya Finvest aims to identify suitable products, disclose the associated risks and costs transparently, and maintain documentary evidence supporting every scheme presented to an investor.
2. Scope
This policy applies to all employees, EUIN holders and sub-distributors (if applicable) of Sanriya Finvest Pvt. Ltd. who:
- Present or distribute mutual fund schemes – equity, hybrid, debt, liquid, ELSS, index funds and ETFs, etc.
- Prepare product notes, portfolio reviews or model portfolios.
- Engage with investors for PMS or other permitted products through authorised partners, subject to the additional regulatory restrictions applicable to those products.
3. Our Investment Philosophy
Three principles govern how we select:
- Evidence-based decisions are preferred over emotion-based ones.
- Markets move in cycles, and portfolios must be reviewed as those cycles change.
- Risk sits at the centre of every portfolio choice, not at its edge.
- Working from these, we aim to help investors build wealth steadily, limit avoidable capital erosion during downturns, ensure every scheme in a portfolio serves a clear purpose, and communicate proactively – particularly in volatile markets.
4. Fund Selection Process
4.1 Eligibility
- Only SEBI-registered AMCs and purchase-enabled schemes.
- A minimum one- to three-year track record. NFO if needed
- Transactions are routed through recognised platforms — NSE NMF II, BSE STAR MF, MFU or AMC/RTA portals — with EUIN captured on every transaction.
4.2 Screening & Evaluation
Schemes are shortlisted and selected through a structured process that considers both quantitative thresholds and qualitative judgement. The indicative thresholds below are applied at shortlisting; any departure from them is permitted only where the reason is recorded in writing on the scheme note.
- Performance consistency – category consistency and a rolling three-year rank in the top quartile, assessed across different market cycles.
- Risk-adjusted returns – above the category median, with standard deviation at or below the category average plus 15%.
- Scheme size – AUM of ₹500 crore or above for open-ended schemes.
- Portfolio quality – diversification, credit profile (AA- and above for debt) and liquidity.
- Fund management – experience, tenure and track record of the fund manager and the AMC.
- Suitability – alignment with the investor’s risk profile, investment horizon, and the intended asset class and scheme category within the portfolio.
Other relevant qualitative and quantitative factors may also be considered where they materially affect the suitability of a scheme.
Click Here for Risk Profiling & Suitability Policy
4.3 Exclusions
Schemes under SEBI or AMFI observation, schemes restricted or suspended for transactions, and schemes carrying a segregated portfolio are excluded from the shortlist.
5. What We Distribute, and What We Do Not
We distribute
- SEBI-registered mutual funds and SIF across equity, debt, hybrid and liquid categories.
- Schemes from AMCs whose processes are transparent and repeatable.
- AIF, PMS and other permitted products through authorised partners.
We do not distribute
- Direct equity or derivatives.
- Unregulated, opaque or illiquid products.
If we would not place our own family’s money in it, we do not put it in front of an investor.
6. Nature of Our Services
Sanriya Finvest Pvt. Ltd. is an AMFI-registered Mutual Fund Distributor and provides distribution services. Any advice we offer is incidental to the distribution of the products we distribute and is provided without any separate fee or consideration, as permitted for mutual fund distributors.
Investors are expected to review all product-related information before proceeding with a transaction. All investment decisions are made at the discretion of the investor.
7. Conflict of Interest
Sanriya Finvest does not have any ownership or affiliation with any Asset Management Company.
Scheme selection is based on defined parameters and is not influenced by commissions or incentives.
Commission earned from product providers is disclosed on the Commission Disclosure page.
8. Documentation and Record Keeping
Records relating to investor profiling, transactions and communications are maintained in accordance with applicable regulatory requirements and are available to the investor on request.
9. What This Policy Is Not
This is not a promise of high returns, and it is not a static document. It is a living guide that helps us stay rational when markets are not. Its purpose is to manage risk sensibly, pursue growth appropriate to each investor, and keep every decision rooted in care rather than convenience.
10. Policy Review
This policy is reviewed periodically, and on any change in the applicable regulatory guidelines. It is a working framework rather than a fixed prescription, and any investor may request a walkthrough of it during a review, or at any point when they feel uncertain.
Important Information
Investments are not equivalent to bank deposits. They are not obligations of, nor are they guaranteed or insured by, any government or insurance company unless explicitly stated otherwise. Past performance is not indicative of future results, and the value of investments may rise or fall.
Mutual fund investments are subject to market risks. Please read all scheme-related documents carefully before investing. All investment applications are subject to the specific terms and conditions of the respective products.
Sanriya Finvest Pvt. Ltd. is an AMFI-registered Mutual Fund Distributor (ARN-193359) and an APMI-registered PMS Distributor (APRN-01056). No indicative or assured returns are offered.